"We must always hope to play better than we've ever played before." René Lacoste. Since its beginnings in 1933, Lacoste has supported athletes of tennis and golf who believe in the beauty of the game and always strive for excellence.
Ranked ATP world number one for 223 weeks between 2011 and 2016, holder of more than 60 titles, including 12 Grand Slam titles, the Serbian player is known for his training discipline, tenacity and fair play.READ MORE
Lacoste is proud to support a team of talented players, who, through their values shared with the brand, continue to revitalize the Lacoste tennis spirit.
Guy Forget, Gustavo Kuerten et Mats Wilander: three unforgettable international players, who not only have a close relationship with Lacoste, but hold its values high.
Lacoste has been a partner of Roland-Garros since 1971. The Roland-Garros stadium was purpose-built for the legendary Four Musketeers, the quartet of French tennis champions, which included René Lacoste. There is no need to explain why this Grand Slam tournament holds a very special place in the crocodile’s heart.
In 2015, Lacoste became Official Partner of the Miami Open Presented by Itaú. This first major partnership with the American Masters 1000 reflects René Lacoste’s attachment to the United States, the location of some of his most beautiful victories, most notably the Davis Cup.
The event brings together the 8 best players in the world to end the sporting year on a high note. In linking its name to this prestigious tournament, Lacoste is reaffirming its commitment to the values of excellence that have inspired the brand since its beginnings.
The Lacoste family enjoy a long love affair with golf. An enthusiastic golfer himself, René marries golf champion Simone Thion de la Chaume, 13-time winner of the French Championships. Their daughter Catherine, the only Amateur to have won the US Open, also boasts an impressive number of wins, confirming the family’s longstanding passion for the game.
Daniel Berger is ranked 28th in the Official World Golf Rankings (end of 2017). The year saw the promising young professional retain his title at the FedEx St. Jude Classic, and, as part of the US Team at the Presidents Cup, contribute the winning point for the USA.Discover the selection
The Crocodile is proud to support a team of extraordinary players who maintain gentlemanliness, grace and determination all around the world.
Holders of several world records which have rocketed them to the top of the golf rankings, brand ambassadors Thomas Levet, Patricia Meunier-Lebouc and Jean Van de Velde wear the Lacoste colours on and off the links.
For the first time, Lacoste will be an official licensee of the Ryder Cup, contested at Le Golf National in September 2018. Lacoste will dress the European Team of the Junior Ryder Cup.
The Ladies Open de France will be organized in the Bordeaux region for the first time after being held in Chantaco for the last 6 years. The brand is honoured to be a privileged partner of this golfing event since 2011, perpetuating Lacoste's relationship with this elegant and exacting sport.
Every summer, the luxurious surroundings of the National Golf Course welcomes the Open de France, whichs pits the best players in the world against each other over four exciting days. Since 2003, Lacoste has been delighted to call itself Official Partner to this tournament, Europe’s oldest golfing Open.